There are many people questioning Starbucks business strategy, including the elements of business strategy, plan management for 2009 and 2010 international business. The company has ventured into a number of products, some of which have nothing to do with coffee. While the company’s major product of coffee, there are still other snacks sold in their cafes. The latter mentioned products are still related to coffee and most of them actually contain coffee.
So what are elements of Starbucks business strategy that enabled this initially fad to become a global phenomenon using business intelligence strategies?
Starbucks employment practices are a far cry from what other ready to eat companies such as Mc Donald’s offer. The company is one of the best companies to work with in the retail food industry because their benefits surpass those of many others. Appraisal of strategic choices against background of mission statement While Starbucks had recorded enormous growth in sales due to this fast expansion.
By investing in continuous product development, the Starbucks business strategy focuses on setting the pace for other coffee retailers in the market. The company’s strategic actions in this area are in tune with their strategic objectives. Starbucks may not be perfect but the company has tried its best to offer good employment practices.
Instead of worrying about stores eating up each other’s business, the Starbucks business model focused on heavily increasing the foot traffic in one specific part of town. In the end, the unique Starbucks strategy paid off. Clustering its stores in one area helped Starbucks quickly achieve market dominance.
The Starbucks strategy has always involved thinking outside the box. While the company has not failed entirely in terms of other strategic decisions, its major strategic choice of over-expansion is opposing its mission statement hence its image. The Starbucks business strategy and plan in 2010 is now also expanding online, allowing customers to pre-order and prepay for products via the Internet as competitive business strategies.
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