Understanding the Global Spa Industry: Spa Management, by Gerry Bodeker and Marc Cohen examines management practices in this business with groundbreaking and complete strategy to world spa management, masking every part from the beginnings of the business via to up to date management and social and ethical issues.
The spa trade is at the moment the quickest growing section of the hospitality and leisure trade with revenues exceeding these from amusement parks, field workplace receipts, vacation possession gross sales and ski resort ticket sales.
With contributions from internationally renowned enterprise leaders, practitioners and lecturers, this unique book is full of case studies, examples and advice for all those working in, and learning, the worldwide spa industry.
Understanding the Global Spa Industry: Spa Management brings an analytic lens to the spa motion, examining previous, present and future tendencies and the potential for shaping wellness and well being services in the twenty first century. It introduces spa providers and the development of the spa business from its historical beginnings to the dimensions of the market today.
This book supplies clear rationalization on business growth and planning, spa operations, enterprise models, spa products and technologies, retailing and the appliance of branding and advertising and marketing strategies. It describes infrastructure, design and environmental points together with sustainability and social and environmental benchmarking. Human sources issues are from schooling and coaching to skilled and regulatory issues and professional and company ethics and values.
Understanding the Global Spa Industry: Spa Management
Gerry Bodeker and Marc Cohen
taylor & francis
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