Trade Show & Event Marketing: Plan, Promote & Profit by Ruth P. Stevens addresses all topics of trade show marketing by setting goals, organizing, promoting, executing, measuring performance, creating leads, operating with the media, subsequent up, and substantially much more. Real-world situation studies place the book’s suggestions and tactics into motion, and forms and illustrations are included exactly where proper.
It is actually filled with excellent suggestions and sensible advice that can optimize your effectiveness at trade exhibits, where the promoting, prospecting and relationship-building possibilities are endless. It is actually definitive and comprehensive manual towards the strategic use and measurement of trade exhibits and events penned specifically for your revenue and marketing govt.
Author of Trade Show & Event Marketing, Ruth P. Stevens consults on buyer acquisition and retention for each customer and business-to-business clientele. She began her career in 1986 at Time Warner, where she invested 7 years in marketing, new business improvement, and general administration at Book-of-the-Month Club and Time-Life Books. She then joined Ziff-Davis as Vp of Marketing for Pc Library, the electronic publishing division, and after that put in three many years in direct marketing management at IBM.
An appendix is brimming with further sources, such as specialist associations, publications, helpful Net websites, plus a glossary of phrases. Trade exhibits are costly and time-consuming. As an alternative to knowledge in this field, consider Trade Show & Event Marketing with practical approach for maximizing your return on investment. This book is really recommended.
Trade Show & Event Marketing: Plan, Promote & Profit
South-Western Educational Pub; 1 edition
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