The Truth About What Customers Want, by Michael R. Solomon shows fifty truths to explain what people today buy and why. Each truth of the matter delivers insight in to the consumer state of mind, such as how men and women react to scent, the current growth in male elegance goods and observations concerning the new breed of conscientious customers.
This book is aimed to help entrepreneurs and product developers to understand consumers’ motives and behaviors to far better meet up with their wants. Writer demonstrates why firms need to have their prospects in mind before and also soon after the item is purchased and that customers really should be incorporated into every facet of the productive marketing program.
The Truth About What Customers Want also identifies burgeoning markets, which include the gay, lesbian, bisexual and transgender inhabitants, and new advertising and marketing platforms such as avatars along with the digital world, which he believes existing big possibilities.
Writer main study pursuits consist of consumer behavior and way of life concerns, branding strategy, symbolic aspects of solutions, psychology of style, decoration, and image, companies promoting, plus the improvement of visually oriented online analysis methodologies.
This book includes quick-read ideas and simple to navigate. It will be of a must have help to firms looking to target new markets and for all those hunting to enhance revenue in their present markets. By studying The Truth About What Customers Want, you will know the reality about what prospects really want, consider, and feel about trying to keep existing customers content.
The Truth About What Customers Want
Michael R. Solomon
FT Press; 1 edition
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