I think that small business marketing plans today often feels a little in the brick wall, and that interested in the metaphor to help understand the importance of niche marketing particularly when it is about small business marketing plans. Imagine for a moment that you think that the attack on the brick wall with a hammer, randomly hitting it everywhere. What are the consequences? Practically no influence. You can leave a few chips, but came back in a day or two later, there was no evidence that you are still there.
And this effect on a broad marketing and advertising campaign. you may make a few sales, and nothing will happen in a day or two later, people do not even remember your name. But back to the wall again, imagine that you have made a different small business marketing plans. Instead of hitting any point on the wall, you concentrated on the bricks, or are you trying to find small business marketing solution, which was already weak. Now you’ll have a much better result.
And this is really the secret of small business marketing plan. Without the resources to reach millions of people, you should concentrate your efforts on a small market or a clear market research to identify a small group, and the problem can be solved. Let’s face it, small companies will become global names, and even if they are, most simply do not have the capacity or willingness to support a huge market. Amazon.com, perhaps, have been built in the garage, but was supported by $ 300,000 investment and plans to build a distribution business.
A niche market should not be local to you. It can be global if it meets most of the above criteria. Once you have selected your niche its much easier to identify people reading magazines, visiting exhibitions, conferences, meetings and networks they attend, where they occur, they are listed in the catalogs online forums, they belong to, etc. and become part of the community itself.
Working in a niche market can quickly become an expert in solving their unique problems. You will understand their jargon. What You said, and encouraged people, when they meet. You can build relationships with editors and webmasters in the market and created a guru status.
Moreover, you will be much easier to customize your products and services tailored to the specific needs of your niche market and demonstrate not only that you understand them, but what you’re looking for. All marketing efforts, ultimately, the formation of relationships, but it’s much easier for niche small business because you can be much closer to these issues, and you will be able to adapt to changes more easily.