Writing for the Fashion Business, by Kristen K. Swanson introduces students towards the creating approach. Then it systematically addresses the different producing situations college students may perhaps face from the experienced fashion earth writing from the context of media including newspapers, publications, broadcast, marketing, general public relations, and on-line media.
Kristen K. Swanson, ACRA, ITAA, is Professor of Merchandising from the School of Communication at Northern Arizona University. Her analysis passions consist of retail marketing and tourism retailing. She has had perform printed in the Journal of Journey Investigate, Tourism Management, Journal of Trip Marketing, Collegiate Retailing Association Proceedings, and Garments and Textiles Study Journal. She’s a member of your American Collegiate Retailing Association (ACRA), International Textile and Apparel Association (ITAA) as well as Travel & Tourism Analysis Affiliation.
Judith C. Everett, ACRA, FGI, is Emeritus Professor of Merchandising from the University of Communication at Northern Arizona College where she taught a wide range of merchandising courses; including merchandise buying, merchandise math, fashion show production, historic dress, international buying, and skilled practices.
Her analysis interests include fashion marketing and tourism retailing. She was named one of the ten Fashion Icons for Teaching the Future of Fashion by the Arizona Chapter of Fashion Group International. Everett is an active member of the American Collegiate Retailing Association (ACRA) and also the Fashion Group Worldwide (FGI).
Writing for the Fashion Business also includes other forms of writing as well, including scholarly creating, composing fashion-oriented books, and creating business and employment communications. Along the way, this textbook gives students numerous opportunities to practice writing and to develop a producing portfolio that will give them confidence in their writing abilities.
Writing for the Fashion Business
Kristen K. Swanson and Judith C. Everett
Fairchild Pubns; illustrated edition