Fashion Forecasting 3rd Edition, by Evelyn L. Brannon provides college students with all the applications to bridge the gap between ambiguous indications and actionable choices. Intended to generate forecasting techniques obtainable, this book explains information gathering, the process of arranging and analyzing the knowledge for presenting and employing the forecast.
Absolutely up to date with full-color illustrations, this book provides the most up-to-date information on present fashion forecasting techniques, which include the usage of the web, Trade Demonstrates, Fashion Weeks, and Regional Facilities. It should also give the reader a possibility to rehearse these finest techniques by means of scenario studies and forecasting pursuits.
Evelyn L. Brannon, PhD, is Professor Emerita at Auburn University. Brannon obtained her PhD in media investigate and BS and MS in fashion design. She has labored as an editor for the big apple publishing company and also a special-interest magazine, an Extension Support expert, along with a college Professor training and conducting exploration in entrepreneurship, fashion forecasting, purchaser conduct, and apparel design.
This exceptional book includes the theories of fashion alterations with the practice of arranging and examining the data for presenting and employing the forecast. It integrates conventional and electronic ways towards the process of forecasting at just about every phase of research, corporation, analysis, interpretation, and presentation.
As a final point, Fashion Forecasting 3rd Edition integrates common and electronic techniques to your procedure of forecasting at each and every phase of study, corporation, analysis, interpretation, and presentation.
Fashion Forecasting, 3rd Edition
Evelyn L. Brannon
Fairchild Pubns; 3 edition