Product Innovators win in the long run by optimizing their R&D investments with a new product strategy, selecting the right new product projects and achieving an ideal balance of projects. Portfolio Management For New Products 2nd Edition by Robert G. Cooper helps you understand how winning companies manage their R&D portfolios. Learn how to steer your company’s R&D investment to achieve a higher return.
It consists of practical examples from real companies combined with the authors’ analysis of the various approaches. It illustrates the subtle but important differences between the traditional methods of portfolio management for investments and projects versus the new approaches for the complex world of new products.
You learn how to maximize the value of your portfolio of new products, discover the impact effective portfolio management has on new product performance, learn how to balance a portfolio and align it with your new product strategy, discover how to implement a world-class portfolio management process and get benefit from the numerous examples and samples of real company valuation models, charts and metrics.
Authors explains why portfolio management is essential to product innovation success, major challenges associated with portfolio management, requirements for effective portfolio management, top performing companies do to drive higher value portfolios, strategic, operational and tactical methods for managing your portfolio and the critical link between the portfolio and businesses strategy.
Finally, this book also describes valuation and scoring methods, best practice charts, decision guides, strategic allocation of resources and making portfolio management work for your organization. It is an essential resource for any company whose profitability, and very existence, relies on the products it chooses to develop and the speed with which it brings them to market.
Portfolio Management For New Products: Second Edition [Hardcover]
Robert G. Cooper, Scott J. Edgett and Elko J. Kleinschmidt
Basic Books; 2nd edition (January 4, 2002)
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