Beyond Free Coffee & Donuts: Marketing Training and Development, by Sophie Oberstein and Jan Alleman gives coaching and improvement professional with creative and efficient methods to seize the eye of an increasingly overtaxed learner audience.
This book interprets fundamental advertising methods into person-friendly instruction and examples that you could implement to make a distinction in advertising and marketing anything from a coaching workshop to your department’s worth as a whole. This can be a useful resource you will be choosing up time and again.
This isn’t only a book of fast ideas and strategies to help trainers fill empty seats, however provides a more helpful model of advice on methods to get the right learner in these seats. It is one-cease useful resource for growing artistic methods to ensure the precise individuals learn the precise expertise and produce the proper results.
Getting butts in seats will not be a measure of success that your messages might be heard. Beyond Free Coffee & Donuts: Marketing Training and Development will show you how to get the word out. Understand what motivates prospects (each exterior and internal), develop a successful marketing campaign, and learn the essentials for garnering consideration and promoting retention.
Learners must get used to much less free coffee and donuts after coaching professional read this book and put its down-to-earth recommendation into practice. An effectively-crafted advertising and marketing plan can get members to your learning event and at the same time enhance your credibility inside the organization. It is suggested reference for brand spanking new and seasoned coaching professionals.
Beyond Free Coffee & Donuts: Marketing Training and Development [Paperback]
Sophie Oberstein and Jan Alleman