Marketing Management 14th Edition by Philip Kotler continues to reflect the newest adjustments in marketing concept and practice. Subjects covered incorporate brand name equity, consumer worth evaluation, database marketing, e-commerce, worth networks, hybrid channels, provide chain management, segmentation, targeting, positioning, and integrated marketing communications for marketing specialists who location unique emphasis to creativeness and creativity in marketing management.
Marketing Management 14th Edition presents the entire method of getting into markets, creating lucrative ions, and developing loyal consumer relationships. This will take place only if all departs function collectively: engineering styles the proper items, finance furnishes the red money, and accounting measures the profitability of unique buyers, items, and regions.
Marketing Management 14th Edition introduces new perspectives in effective strategic marketplace preparing, and presents extra business examples of inventive, market-focused, and customer-driven action. Protection consists of a concentrate on consumer romantic relationship management, companion romantic relationship management, the web and its consequences and makes use of, brand name creating and brand name asset management, option go-to-market channels, and marketing about the world.
Marketing Management 14th Edition also provides discussion about creating consumer satisfaction, market-oriented strategic preparing, analyzing customer markets and purchaser behavior, coping with the competitors, creating pricing techniques and applications, and managing the income force For marketing managers who would like to improve their comprehension with the significant problems of strategic, tactical, and administrative marketing-along together with the possibilities and requirements with the marketplace inside the decades forward.
Marketing Management 14th Edition also includes databases on person clients so readers are able to comprehend them much better and build individualized offerings and messages. They’re performing much less item and service standardization and extra nicking and customization. They’re changing monologues with consumer dialogues.
Marketing Management 14th Edition
Philip Kotler and Kevin Keller
Prentice Hall; 14 edition