On-Premise Catering: Hotels, Convention Centers, Arenas, Clubs, and More, by Patti J. Shock covers the concepts and data which might be essential to success in on-premise catering. This book offers modern information to fashionable on-premise catering rules and practices.
To succeed in at the moment’s aggressive and complicated on-premise catering market, catering professionals have to be versed in quite a lot of enterprise and human relations abilities, from primary accounting and marketing rules to working with intermediaries and suppliers. It’s the solely full information that provides you all of the knowledge and abilities you should succeed.
This book covers new tendencies like on-line and social media advertising, as well as trendy décor, efficient menu writing, and catering in stadiums, casinos, and other large venues. Written by celebrated catering educators with enter from members of the National Association of Catering Executives (NACE), it’s the definitive professional’s desk reference and a complete information for aspiring professionals.
On-Premise Catering: Hotels, Convention Centers, Arenas, Clubs, and More covers all facets of on-premise catering, from food and beverage service, room setup, and décor, to staffing, advertising and marketing, and financial controls. Therefore, it is very best for caterers, occasion professionals, cooks working in on-premise services, and college students in culinary, hospitality, and foodservice management programs.
Every important aspect of the business is roofed in depth from creating proposals to organizing performance spaces, from pricing meal capabilities to staffing events. Written for both professionals and college students, this text is intensive and sensible information to this thrilling and dynamic field. It has been thoroughly updated and revised to cowl fashionable technological trends within the industry, together with online advertising and marketing, social media, and digital proposals, in addition to fashionable décor, efficient menu writing, catering in stadiums and casinos.
Lastly, this book requires a broad vary of information, from accounting and advertising fundamentals to event coordination and management skills, and this book gives all the knowledge students and professionals need to reach this thrilling and dynamic field.
On-Premise Catering: Hotels, Convention Centers, Arenas, Clubs, and More [Hardcover]
Patti J. Shock, John M. Stefanelli and Cheryl Sgovio
Wiley; 2 edition (August 2, 2011)