Transferring from theoretical foundations of sport promotion and sales to elementary roles of sport sponsorship, it examines incentives for sport individuals, licensing problems, sales management and servicing, plus the function of technological innovation in sport promotion and sales. It also explores sales schooling, the artwork of ticket sales, customer retention, branding, and chance management.
College students in sport management programs and professionals during the sport industry will obtain this book, brimming with contemporary and innovative thoughts and procedures in sales, promotion, and sponsorship. With its entire and current coverage of pertinent matters, this text is an invaluable resource for college students and experts alike because they put together for or form their professions in sport promotion and sales.
As more sport management plans are incorporating sales into their curriculum, this book enters the sphere for a much-needed useful resource. Using this type of text, pupils will prepare for occupations in the industry, and industry experts will learn most effective techniques by discovering how to provide inventory ranging from tickets to sponsorship, put together a sales drive, retain and existing products to clients, use sponsorships as being a sales incentive, and service and activate sponsorships.
In an effort to address rising industry trends, this text is often a extensive revision of your very first edition. The book also carries on supplying full coverage of sport promotion and sales to ensure that audience might see a complete look at of your sport industry like a distinctive promotion and sales medium.
Authors deliver considerable educational and expert practical experience into the book. They use numerous examples from their unique encounters in consulting with groups, activities, and organizations. Additionally they bridge the gap amongst theory and practice by providing “Practitioner Perspectives” in every single chapter. These perspectives enable readers see how industry experts have integrated the methods in Sport Promotion and Sales Management.
Sport Promotion and Sales Management
Richard L. Irwin, William Sutton and Larry McCarthy
Human Kinetics; 2 edition