Cutlip and Center’s Effective Public Relations 11th Edition by Glen M. Broom presents a complete summary of public relations concepts, concept, ideas, history, management, and practices. This “bible” of the public relations area continues in its role as the only most authoritative and full reference for public relations professionals.
As the most comprehensive and authoritative introductory book, it continues its lengthy-standing tradition as essentially the most-cited reference book. Often referred to as the “bible of public relations,” it covers the various elements of public relations theory and application in a variety of settings.
Cutlip and Center’s Effective Public Relations additionally serves as the basic reference for accreditation packages worldwide. Updates examples, sources, and references provide readers with modern instances, contexts, and views that illustrate main ideas and points important to understanding the field. The brand new version provides an up-to-date synthesis and interpretation of the scholarly and professional literature.
Creator expands discussions of how the public relations discipline relates to advertising, built-in advertising communication (IMC), and associated management capabilities, clarifying the distinctive and important position of the public relations management function in organizations. It is defined as glorious, important desk reference for these in the practice.
Lastly, it gives the gold standard in public relations, offering essentially the most up-to-date reference within the market. This book options a number of new chapters, examples, and data on how social media and globalization are shaping PR.
Cutlip and Center’s Effective Public Relations (11th Edition)
Glen M. Broom
Prentice Hall; 11 edition