Global Marketing Management 5th edition, by Masaaki Kotabe and Kristiaan Helsen facilitates in-depth research of international marketing issues with structured analysis of various crucial concepts. A comprehensive set of equipment are presented to ensure that students can review and fully grasp the global market place.
The examples are application oriented and focus on exciting business methods. Country protection is extensive. The global views inserts are a major power with the book. It offers unique and novel insights on the strategies of multinational firms within a wide range of situations and nations.
Global Marketing Management prepares students to turn into effective managers overseeing global marketing activities in more competitive environment. The text’s guiding theory is that the realities of international marketing are a lot more “multilateral.” The book further addresses some peculiar phenomenon being observed in global marketing these days.
Whether they choose to pursue marketing occupations, all college students discover how marketing managers can impact other company functions for useful corporate efficiency on the global basis and the best way to perform proficiently with other people for the same corporate goal.
This book brings timely protection in different economic and economic too as marketing concerns that come up from your acutely recessionary market atmosphere. The authors have investigated effectively and introduced suitable and intriguing illustrations to illustrate Global Marketing Management 5th edition. The situations cover substantial geographical regions; useful places for example product, pricing, marketing and marketing.
Global Marketing Management
Masaaki (Mike) Kotabe and Kristiaan Helsen
Wiley; 5 edition