Technology Strategy for Managers and Entrepreneurs, by Scott Andrew Shane emphasizes how the future manager can use strategic administration of innovation and know-how to boost firm performance. This book covers the evolution of expertise, assembly consumer wants, capturing values generated from investments, development of technology strategy, and implementation of the strategy.
Creator communicates with readers. A chapter outline, key points, discussion questions, and important phrases are highlighted all through each chapter. The entire workout routines, examples, and charts which might be based mostly on knowledge proven in the book also come in the form of downloadable Excel spreadsheets to attenuate the time that college students have to spend reproducing information.
Sections have been offered, offering detailed examples of the practical implications of key theoretical issues. Putting Concepts into Observe Workouts assist college students translate the concepts realized within the chapter into actual-world actions have been included.
Technology Strategy for Managers and Entrepreneurs helps us to understand the character of innovation strategy process, however practical examples and workouts are necessary to maintain a book grounded, serving to students relate to the subject matter. This book identifies the issues for which technology technique is totally different for the 2 kinds of firms and addresses those variations, getting ready students to tackle the function of both entrepreneur and/or manager.
This book is designed to teach professionals in enterprise, engineering, and science how you can use the strategic administration of innovation to boost firm performance. It’s aimed for undergraduate and graduate programs in expertise technique, management of innovation and expertise, know-how entrepreneurship, and engineering management.
Technology Strategy for Managers and Entrepreneurs
Scott Andrew Shane
Prentice Hall; 1 edition