International Marketing Management: Text and Cases, by U. C. Mathur makes an attempt to produce understanding from the nuances with the topic straightforward and enjoyable for students. International trade, economic free of charge trade zones, embargoes on exports and tariff and non-tariff obstacles the providers encounter overseas kind a significant element from the book.
Furthermore, the function of international businesses under the advice in the United Nations has been offered because of importance. A key feature of this book is often created as Management Gameplay in the end of every chapter which makes the book interactive and gives hands-on corporate encounter to college students.
International Marketing Management: Text and Cases is closely related to the organization environment with the host nation, its cultural ethos, financial development, political program, and competitive atmosphere. Organizations should evaluate these aspects ahead of organizing international forays.
The book contains profiles of selected countries that allow college students to understand their business enterprise atmosphere, company conduct, as well as the greatest procedures of performing business there. This really is a fundamental text in International Advertising, a significant knowledge area for students of management research.
International Marketing Management: Text and Cases
U. C. Mathur
Sage Publications Pvt. Ltd