Strategic Planning for Public Relations 4th edition, by Ronald D. Smith supplies a transparent pathway to understanding public relations campaigns and different varieties of strategic communication. Implementing the pragmatic, in-depth method of the previous editions, creator presents a step-by-step unfolding of the strategic campaign course of used in public relations practice.
Drawing from his expertise in professional follow and in the classroom, Smith walks readers by the vital steps for the formative research, strategic and tactical planning, and plan analysis phases of the process.
Strategic Planning for Public Relations 4th edition affords clear explanations, related examples, and practical exercises. It identifies and discusses the decision points and choices in the development of a communication program. The cases and examples included here discover basic public relations situations in addition to current, timely events.
This book also consists of expanded discussions of ethics, diversity, and expertise built-in throughout the text, and has a new appendix addressing media training for clients. As a classroom text or a useful resource for skilled follow, this book supplies a mannequin that can be adapted to fit particular circumstances and used to improve effectiveness and creativity in communication planning.
Finally, this textbook serves as an accessible and comprehensible guide to area-examined procedures, offering sensible insights that apply to public relations campaigns and case studies coursework.
Strategic Planning for Public Relations 4th Edition
Ronald D. Smith
Routledge; 4 edition