Strategy: Process, Content, Context 4th edition, by Bob de Wit and Ron Meyer builds on the most important worldwide success of the prior edition. Developed from huge-ranging market feedback, all of the quick and long instances have been replaced or wholly up to date with dozens of new cases crafted by the authors and several other international contributors.
From Google to KPMG, ING Direct to the Metropolitan Opera, the textual content now options an unparalleled range of organizations with wealthy settings for college students to develop key strategy expertise and understanding. New readings, together with coverage of scorching topics like Blue Ocean Technique, guarantee the idea remains chopping-edge, whereas a boosted set of lecturer sources makes this the whole package deal for twenty first century strategy courses.
Strategy: Process, Content, Context 4th edition consists of recent short instances, all crafted specifically for the text, introduced all through and together with a rich vary of strategy settings. It also contains solely new lengthy case part, equipped from premium providers, and including such organizations as Heathrow Terminal 5, Ferrari, Apple, China Ocean Delivery, Wal Mart and more.
New readings are introduced alongside the existing basic items to maintain the idea slicing-edge with boosted dietary supplements with Instructor’s Manual, PowerPoint Slides, Additional Case Research, Check Financial institution and way more – all available in VLE cartridges including Blackboard/Internet and Moodle.
The course management system accompanies the textual content, providing students and lecturers with a powerful online studying program. This book is helpful to enterprise leaders and academic theorist-practitioners.
Strategy: Process, Content, Context
Bob de Wit and Ron Meye
Cengage Learning EMEA; 4 edition
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