Strategic Marketing for Non-Profit Organizations 7th Edition book, by Philip Kotler and Alan R. Andreasen provides sensible foundation for marketing in nonprofit organizations by delivering complete coverage encompasses the whole marketing procedure, beneficial insights on strategic evaluations, positioning, marketplace targeting, and more.
Strategic Marketing for Non-Profit Organizations displays marketing possibilities and miles-long to-do lists to very clear a marketing path that is ideal for your group, irrespective of how understaffed or underfunded. You will see ways to form a marketing program that begins from where you’re now and grows together with your firm, utilizing smart and savvy communications techniques, both offline and on-line.
Combining big-picture management and strategic decision-making with reader-friendly guidelines for applying a marketing program day in and day out, this book provides a straightforward but potent framework for developing support for the organization’s mission and programs.
Strategic Marketing for Non-Profit Organizations also contains cost-effective strategies and proven techniques for nonprofits. It truly is ideal source for thriving during challenging times. It offers required path for active nonprofit experts who obtain multiple positions with no time for you to focus on successful marketing and communications.
This book relieves the sensation of being confused and offers strategic course for our useful sources of time and income. It is addressed for supervisors and long term managers of nonprofit organizations, for-profit organizations, and federal government companies.
Strategic Marketing for Non-Profit Organizations
Philip Kotler and Alan R. Andreasen
Prentice Hall; 7 edition
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