Actually, i think that the best way for company owner to increase revenues is by getting more customers (including attracting potential customers), So the company can sell services or products to the customers more often.
To get more visitors, you should do attractive marketing campaign that spends less cost, but it has successful rate on the market share. Thus, keeping customers and increasing over time becomes more important than the mere acquisition of new customers. Indeed, the turnover of existing customers of products or services, a more likely to be the principal challenge one of any company, because it gives higher yields.
Not surprisingly, today’s successful companies focus on customer retention. If the goal is to build long term relationships and increase customer loyalty, as a result of the share portfolio will be more revenue and profitability. This type of relationship marketing is a part of the evolution of the current mass marketing micro marketing. It is a called as One To One Marketing.
Most companies recognize that the speed of business must be accelerated. Meanwhile, the customer relationships is not flexible and it is changed fast enough to provide the results necessary to maintain profitability. Therefore, a new marketing strategy, One To One Marketing is aimed as solution to to guard against the erosion of margins and customer disloyalty.
Nowadays, market innovations quickly result imitated competitors, they rarely provide long-term sustainability. It is clear that the greatest sustainable benefit for any company to have a strong market presence. The revised formula of One To One Marketing is smart because it involves customer expectations and actual customer experience.
If you make your promises and build marketing trust, marketing tools should reflect the reality of your business credibility. These funds are now increasingly in the form of publications that can be directed to the specific needs of customers. The most effective of them saturated with peers evidence and testimony relating to the Internet and other personalized information flows.
Many business people will tell you that it’s much more difficult to develop relationships based One To One Marketing techniques to sell for the first time. However, in the long run, One To One Marketing will work better than traditional marketing to measure a new targeted marketing company.
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