Everybody must know that will be a correlation between movies and advertising and sales including choosing marketing technique with movies. Movies can be excellent media to get advertise your business presence including products or services .Meanwhile, Film are likely looking for new ways to increase their revenue from movies including preparing some scenes in movies to advertise such products.
Of course, the link of movies and advertising and sales is considered as important link for studios, advertiser and film maker as well as the actresses and actors. So how can we do to use advertising in films and how better to advertise future films?
In fact, a movie is an entertainment product. Of course, it must be sold with the techniques of advertising. Movies and advertising is coming from all perspectives and this link depends on many factors, including the profitability of movies. Here are some categories of movies and advertising according to movies.lovetoknow.com
Advertising Done Within Movies
This is a win-win situation for both sides. Advertising money from these sources plays an important role in making up the funding for films. For the advertisers, their products gain greater recognition. If everyone in the movies is drinking Coke, even without thinking about it, people are encouraged to embrace Coke as their soda brand.
There is a downside for everyone involved. If a movie is a flop, advertisers may not get enough bang for their buck.
Advertising Done for Movies
The other side of the movies and advertising coin is the advertising done to promote movies. There are a few main sources of advertising for movies such as previews shown before movies in theaters and on DVDs , television advertising, print ads and poster/Billboard advertising.
So we can take conclusion that movies and advertising and sales have good business relationship for increasing revenue for studios and reaching marketing goals for advertiser. For advertiser, who seeking marketing methods in movies or films, it depends on your goal, marketing target and budget.
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