Media Selling Television, Print, Internet, Radio by Charles Warner addresses the numerous alterations that have taken location in media sectors for a long time, whilst continuing as being a seminal source for information on media revenue.
This book includes chapters on profits ethics, psychological intelligence (discerning after which matching the emotional requirements of the prospect), and Web promoting. Praised by educators and profits training professionals all through the country, Media Marketing advocates a solution-selling method that one particular reviewer referred to as “the most effective synthesis of behavioral psychology, prevalent perception, and specialist salesmanship I’ve ever browse.”
For that past twenty years, Media Selling and its predecessor, Broadcast and Cable Marketing, have served pupils and professionals in the broadcasting, cable, print, and Internet industries being an indispensable instrument for understanding, instruction, and mastering product sales tactics for these media.
Media Selling Television, Print, Internet, Radio has prolonged served students and experts in broadcasting and media sectors as an indispensable resource for mastering, instruction, and mastering income techniques for digital media. It addresses the unprecedented consolidation and sweeping improve confronted by media industries in recent times, and now characteristics tremendously expanded protection of the World-wide-web, such as video streaming plus the affect of social community web pages.
This book also addresses a wide span of media industries and problems, which include: electronic media, newspapers, magazines, outdoor/billboard promotion, sales ethics, emotional intelligence, and interactive media promoting. It incorporates considerably increased target on nationwide and worldwide media product sales matters, in addition to expanded protection of network-level providing, products placement, sales advertising utilization of marketplace knowledge.
Media Selling: Television, Print, Internet, Radio
Wiley-Blackwell; 4 edition
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