Health and Wellness Tourism, by Melanie Smith and Laszlo Puczko takes modern reviews at this rapidly growing sector of at this time’s thriving tourism industry. This book examines the range of motivations that drive this diverse sector of tourists, the products which are being developed to satisfy their wants and the management implications of these developments.
A variety of worldwide case studies illustrate the a number of aspects of the trade and new and emerging developments including spas, medical wellness, life-teaching, meditation, festivals, pilgrimage and yoga retreats. The authors additionally consider advertising and marketing and promotional strategies and assess operational and management issues in the context of health and wellness tourism.
Health and Wellness Tourism, by Melanie Smith includes plenty of options to reinforce concept for superior college students of hospitality, leisure and tourism and associated disciplines. It supplies complete introduction to the topic, via consideration of the historical past, origins and scope of this sector and the way it suits with in the present day’s worldwide tourism and leisure industry.
International case research illustrate the character and scope of the well being and wellness tourism product, from resort spas in Asia, to medical tourism in South Africa to New Age Festivals in New Zealand. Authors provide dialogue of the motivations and profiles of the wellness vacationer and the best way to target totally different segments and handle demand.
Health and Wellness Tourism [Paperback]
Melanie Smith and Laszlo Puczko
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