Entrepreneurship for Scientists and Engineers, by Kathleen R. Allen seeks to make college students’ first experience with entrepreneurship fascinating and useful. This book presents essential business topics for turning in the present day’s scientists and engineers into entrepreneurs in new technology companies.
In present’s international and interconnected world, college students with a science or engineering background have ample alternative to mesh their technical know-how with the free market. Yet, these similar students lack the essential business expertise to make competent business decisions.
Because the source of latest discoveries and applied sciences, scientists and engineers are uniquely positioned to launch new business ventures primarily based on reducing-edge discoveries. Entrepreneurship for Scientists and Engineers will educate readers with no prior training background on how to begin an organization and grow their business via marketing and astute group constructing techniques.
Creator is the director of the College of Southern California Marshall Middle for Technology Commercialization where she can also be a professor of entrepreneurship. In that capacity she enjoys helping young entrepreneurs design and launching their businesses. She also consults to giant companies on points associated to innovation and the commercialization of recent technologies.
This book show full guidelines to use the entrepreneur’s mindset and skills to manage a career. She is married to an entrepreneur they usually have 4 kids, two of whom are entrepreneurs.
Entrepreneurship for Scientists and Engineers
Kathleen R. Allen
Prentice Hall; 1 edition
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