Category: marketing

About IBM Certified Specialist – Midrange Storage Sales V1 Certification Exam

The 000-450 – Midrange Storage Sales V1 exam is the test that you need to pass if you wish to gain the IBM Certified Specialist – Midrange Storage Sales V1 certification. If you successfully pass the 000-450 exam, your primary role as a specialist will be to use the tools and resources necessary to sell storage solutions that are appropriate for individual customer needs and requirements.

Since you will be dealing with customers on an ongoing basis, the 000-450 exam is designed to make sure that you have up to date knowledge on a variety of IBM products. These products include the Storwize V7000 Unified, LTO-5 Tape Products, SAN Volume Controller, FlashCopy Manager, Tivoli Storage Manager, Midrange Tape Systems, ProtecTIER Appliance, System Storage DS5000 and DS3500, and Real-time Compression Appliance. Familiarity with Techline, Partnerline, eConfig, and PartnerWorld are also recommended.

Additionally, to be a successful candidate, you should be able to gather customer requirements and understand how to determine product positioning of IBM storage products. You should be able to communicate the features and benefits of IBM storage products to customers so that they will be able to see how IBM products can solve their problems.

Before taking the 000-450 exam, IBM recommends that you have at least twelve months of work experience. You may also find that passing the exam is easier if you use an exam preparation service, such as TestsLive, to review the concepts found on the exam.

Pricing and Profitability Management, Julie Meehan

Pricing and Profitability Management, Julie Meehan
Pricing and Profitability Management: A Practical Guide for Business Leaders PDF Download Ebook. Julie Meehan provides comprehensive reference for any professional to know the capabilities and competencies required for efficient Pricing and Profitability Management.

Author describes each of the six competencies (Pricing Technique, Price Execution, Advanced Analytics and Optimization, Organizational Alignment and Governance, Pricing Expertise and Knowledge Administration, and Tax and Regulatory Effectiveness) in detail.

This book addresses how an integrated strategy to pricing improvement will construct a sustainable, aggressive benefit for any organization. The final word “methods to” guide for any executive or manager thinking about price management, the book presents a holistic, complete framework that reveals how integrating these pricing categories into a cohesive program results in spectacular beneficial properties that can’t be achieved by way of a single-pronged approach.

This text presents a comprehensive framework for more effectively managing pricing and profitability by indentifying the six key classes of pricing and profitability management to show you find out how to achieve a competitive edge by managing pricing and profitability.

Taking a comprehensive view of pricing, companies can place themselves to faucet an enormous source of shareholder value-the power to set and implement worthwhile prices, not simply as soon as, however time and again in response to marketplace changes and evolving business needs-and this book will show you how to solve these issues.

Pricing and Profitability Management: A Practical Guide for Business Leaders [Hardcover]

Julie Meehan, Mike Simonetto, Larry Montan and Chris Goodin
Wiley; 1 edition (July 12, 2011)
320 pages

More details about this book


Download Pricing and Profitability Management PDF Ebook :

Market Research Handbook 5th Edition, ESOMAR

Market Research Handbook 5th Edition, ESOMAR
Market Research Handbook 5th Edition by ESOMAR introduces the latest approaches within the quickly changing world of professional market research. The brand new Handbook stands out from earlier editions by explaining the newest analysis methods and methodologies within a up to date business context. But it stays a useful and sensible each day reference work for the modern market researcher.

ESOMAR is the world group for enabling better analysis into markets, shoppers and societies. With many members in a hundred countries, ESOMAR’s aim is to advertise the value of market and opinion analysis in illuminating real points and bringing about efficient choice making.

To facilitate this ongoing dialogue, ESOMAR creates and manages a comprehensive program of industry-particular and thematic conferences, publications and communications, in addition to advocating self-regulation and the worldwide code of practice. This text exhibits the core abilities and inherent in trendy market research strategies and methodologies, while also clearly showing the way for applying research in at present’s business environment.

Really international in outlook and approach, the text combines contributions from over forty analysis thought leaders and specialists from internationally together with the UK, US, Europe, Australia and South East Asia. Understanding customers is the key to competitive advantage in right this moment’s markets. Many market analysis texts are purely about methodology, but this handbook goes a lot further than this by clearly demonstrating find out how to achieve most worth from market research in developing and implementing business strategy

Market Research Handbook [Hardcover]

Wiley; 5 edition (October 30, 2007)
654 pages

More details about this book…


Market Research Handbook 5th Edition PDF Download Ebook :

Practical Management Science 4th Edition

Practical Management Science 4th Edition
Practical Management Science 4th edition by Wayne L. Winston and S. Christian Albright utilizes an active learning method and reasonable troubles to help you have an understanding of and make the most of the power of spreadsheet modeling. With actual examples and complications drawn from finance, marketing, and operations research, you might simply arrive to see how management science applies to your selected profession and the way you may use it around the job. The authors emphasize modeling more than algebraic formulations and memorization of specific designs.

Authors continue to construct on their extremely successful strategy of teaching by illustration although utilizing spreadsheets to model a wide range of small business issues. The authors show the relevance of topics by way of several examples of real-world implementation of management science. The ideal remedy for people who would like to educate by instance and who choose to solve genuine difficulties with spreadsheets and professional spreadsheet add-ins, this text is your option.

Practical Management Science 4th edition helps company specialists to gain the essential skills needed to develop real expertise in business enterprise modeling. The greatest change inside the text may be the conversion of computer software to replicate changes inside the field. More protection of management science topics continues to be additional. Broader coverage of Excel demonstrates the way to build models.

Additional open-ended case researches that are much less structured have also been incorporated in addition to new exercises. These changes will help business pros find out how to use the facts in the field. This Practical Management Science 4th edition book is highly recommended to study.

Practical Management Science

Wayne L. Winston and S. Christian Albright
South-Western College Pub; 4 edition
917 pages

More details about this book

An Introduction to Sustainable Transportation

An Introduction to Sustainable Transportation
An Introduction to Sustainable Transportation: Policy, Planning and Implementation, by Preston L. Schiller, Eric Bruun and Jeffrey R. Kenworthy introduces environmental, social and economic elements in order to develop optimum solutions to our many urgent points, particularly carbon emissions and local weather change. This book reflects a new sustainable transportation planning paradigm.

This book explores the ideas of sustainable development and sustainable transportation, describes practical methods for complete analysis, supplies instruments for multi-modal transport planning, and presents progressive mobility management options to transportation problems.

Students of assorted disciplines, planners, policymakers and concerned residents will find many of its provocative concepts and approaches of appreciable worth as they have interaction within the processes of understanding and changing transportation towards better sustainability.

An Introduction to Sustainable Transportation displays a basic change in transportation determination making. It focuses on accessibility quite than mobility, emphasizes the necessity to increase the range of options and impacts thought of in evaluation, and supplies sensible instruments to allow planners, coverage makers and most people to find out the perfect answer to the transportation problems dealing with a community.

The book begins by inserting transportation throughout the broader sustainability discussion, emphasizing a comprehensive method to sustainability planning and introducing the notion of ‘regenerative transportation’. In sections on policymaking and planning the book examines how choices are at present, and the way they need to be, made by explaining the complex and often misunderstood area of public participation.

The authors explain demand management as utilized to transportation and current lessons from different public arenas and areas of utility, particularly in city-suburban areas. The textual content takes readers by means of each mode of transport, starting with human-powered modes and ending in motorized modes, together with marine and air transport.

The ultimate section develops a complete abstract of the previous chapters and develops arguments for sustainable transportation policymaking and integrated planning, offering worldwide examples and case research and extracting from them normal functions for built-in sustainable transportation.

An Introduction to Sustainable Transportation: Policy, Planning and Implementation

Preston L. Schiller, Eric Bruun and Jeffrey R. Kenworthy
368 pages

More details about this book…


Download An Introduction to Sustainable Transportation PDF Ebook

Microeconometrics of Banking Methods, Applications and Results

Microeconometrics of Banking: Methods, Applications, and Results
Microeconometrics of Banking Methods, Applications and Results, by Hans Degryse, Moshe Kim and Steven Ongena offers a compendium to the empirical function investigating the hypotheses created by recent banking theory. Such a compendium is overdue. Authors perform in empirical banking has even more blossomed, not only in sheer volume but in addition while in the selection of thoughts getting tackled, datasets getting to be readily available, and methodologies staying launched.

This book follows the construction in Freixas and Rochet’s book and arranges the relevant methodologies, purposes, and benefits in accordance to each in their authentic chapters in order to possess a coherent synthesis concerning offered concept and supporting empirics.

Every single chapter in Microeconometrics of Banking Methods, Applications and Results contains a modest introduction (wherever probable and proper), a concise methodology portion with a number of applicable methodologies, and a number of other illustrative programs. In a very “muscular” final results area the authors summarize the most crucial sturdy and seminal findings in the literature which have been during the text, and provide the main points of many other studies in figures and tables.

This book constitutes a unparalleled addition to the active literature on financial intermediation. The authors have drawn on their working experience to survey rigorously and extensively the landscape of empirical exploration within this field, the issues it faces as well as future achievements it promises.

By studying this book, we’ll locate inspiration for additional exploration, as it is inspiring for theorist plus a demanded browsing for empirical researchers. In short, that is a “must read” for all of individuals performing from the field of financial intermediation.

Microeconometrics of Banking: Methods, Applications, and Results

Hans Degryse, Moshe Kim and Steven Ongena
Oxford University Press, USA; First Edition
256 pages

More details about this book…


Download Microeconometrics of Banking Methods, Applications and Results PDF

Catering Management 4th Edition, Nancy Scanlon

Catering Management 4th Edition, Nancy Scanlon
Catering Management 4th Edition, by Nancy Loman Scanlon gives complete information to managing your catering business. Profitable catering includes creating a terrific meal and requires robust abilities in marketing, cost control and budgeting, and day-to-day enterprise management.

This book offers working professionals and aspiring caterers the detailed advice and crucial enterprise expertise wanted for successful on- and off-premise catering. With important management techniques that may preserve current practitioners on the innovative and skilled recommendation to assist kick-begin aspiring caterers’ careers, it offers all-function information to the industry.

The book covers all the fundamentals, together with types of catering operations, menu design and pricing, food and beverage service, managing workers and gear, and far more. Up to date to reflect the very latest in a growing field, this new edition covers present developments in sustainable practices, digital menu and proposal design, new software and tools, social networking, online promotions, and on-demand proposal development.

Catering Management 4th Edition offers professionals and aspiring caterers detailed recommendation on all of the crucial business points of the topic for on- and off-premise catering. Updated to satisfy the needs of this fast-rising industry, the book consists of new material on non-lodge catering operations-equivalent to small business management and operating your individual catering operation. It presents recent data on menu design and pricing, complete with illustrative menu examples and tips for utilizing software program instruments to create engaging menus.

A must-have, single useful resource for anybody keen on catering, this text additionally offers steering on learn how to use software to enhance meals management, scheduling, hire and practice each service, meals production employees, institute food and beverage operational controls that guarantee excessive standards of high quality, service, and presentation.

Catering Management [Hardcover]

Nancy Loman Scanlon
Wiley; 4 edition (October 16, 2012)
272 pages

More details about this book


Download Catering Management 4th Edition PDF Ebook

Project Quality Management: Why, What and How

Project Quality Management: Why, What and How
Project Quality Management: Why, What and How, by Kenneth Rose presents instruments and techniques that implement the general strategies and augments those methods with more detailed, arms-on procedures which have been proven by way of actual practice.

High quality is a much talked about however little employed element of challenge success. There are a lot of high quality books, instruments, and training courses on the market oriented towards the manufacturing area, but they supply little info of relevance to venture managers who work with mental processes greater than the motion particulars of production.

So the place does undertaking supervisor go for guidance on integrating the standard demanded in mission implementation? It offers venture managers an explicit step-by-step high quality management course of, along with a coherent set of quality instruments organized and defined in accordance with their software within this process that may be applied instantly in any mission context.

Project Quality Management: Why, What and How, by Kenneth Rose provides immediate arms-on functionality to enhance project implementation and customer satisfaction in any undertaking domain and can assist keep cost and schedule constraints to ensure a top quality project.

It introduces a Wheel of High quality that codifies in a single complete image the contributing elements of up to date quality management. Writer establishes a new high quality tool based on the pillar diagram, that provides a wanted functionality to identify root causes of undesirable effects.

This book includes a last stroll-by means of of a practical exercise relevant to many project domains, which can help readers achieve expertise utilizing the instruments and methods of this challenge quality management process before applying them to their very own venture work.

Project Quality Management: Why, What and How [Paperback]

Kenneth H. Rose
J. Ross Publishing
192 pages

More details about this book


Download Project Quality Management: Why, What and How PDF Ebook

How to Buy Car Insurance Online

Have you ever figured out planning to buy car insurance online? There are numerous advantages when it comes to talk about buying auto insurance on Internet. You will save your time, money and you will fell relaxed, so there is no frustration anymore.

Before deciding to purchase any car insurance types, there are some factors those you should take in your consideration for buying right one, particularly for affordable or available discounts. It is important to ensure that the car insurance policy provides good coverage, including for covering accident case. But we are used to pay more payments to get completely covered for an accident.

So how can we do for reducing policy cost in order to get cheap car insurance? You are suggested to be good driver with clean traffic record for violations. So you may obtain good driver discount. Be sure to improve the safety features in your car, so it is not hard to get vehicle safety discount. If you have low mileage record, you may be qualified to get reduced policy cost and low mileage discount. That’s why people are used to get cheap car insurance from buying online because of large number of available discounts.

It is highly recommended to get comparison by getting quote from online website to determine desired policy cost before shopping around for buying such auto insurance. But where can we go to get best policy from online car insurance. is recommended online auto insurance company because they provides enjoyable services with many discount.

So how can we do to lower your insurance costs? For better understanding to know the best ways to keep your auto insurance cost as low as possible. It is recommended to watch buying auto insurance online video. This video provides excellent guide and recommended steps for buying right auto insurance online on The process while buying auto insurance on this online company is easy and safe because the processes includes an electronic application for safety purposes and we are able get signature to issue proof of coverage by using this electronic application.

Forex Analysis and Trading, T. J. Marta

Forex Analysis and Trading
Forex Analysis and Trading: Effective Top-Down Strategies Combining Fundamental, Position, and Technical Analyses, by T. J. Marta reviews the most extensively utilized strategies to Forex analysis into synergistic, strong, and powerful framework. This method draws on basic, place, and technical analyses to identify profitable forex positions, enabling traders to produce the top decisions regarding important currencies.

The forex market place is substantial and gives tremendous trading opportunities. There are numerous unique resources for examining the forex market. But what exactly are the very best resources and the very best techniques to utilize them to trade most efficiently? Marta and Brusuelas are Forex trading experts with years of knowledge analyzing and trading each and every major currency.

Writer of Forex Analysis and Trading, T.J. Marta is Founder and Chief Industry Strategist of Marta on the Markets, LLC. He is Editor and Publisher plus a typical contributor towards the Overnight Specific and Marta is respectable strategist and speaker with over twenty many years of Wall Street and business enterprise expertise.

Authors use technical expertise, market expertise and enthusiasm for historical past to provide context for international developments plus the investment implications of people developments. Finally, Forex Analysis and Trading offers guidelines with the strategic construction to create your own expense methods. It offers via the approach of opening your personal account at the same time as the actual putting and controlling of currency orders.

Forex Analysis and Trading: Effective Top-Down Strategies Combining Fundamental, Position, and Technical Analyses

T. J. Marta and Joseph Brusuelas
Bloomberg Press; 1 edition
261 pages

More details about this book


Download Forex Analysis and Trading PDF Ebook

Small Business Books and Plans