Introduction to Food and Agribusiness Management

Introduction to Food and Agribusiness Management, by Greg A. Baker, Orlen Grunewald and William D. Gorman provides complete introduction to the entire field of agribusiness with detailed coverage of the four basic topics of business: accounting, financing, marketing, and management of business organization. Authors prepare readers to confront the host of unique issues that challenge today’s agribusiness industry managers.
Chapter topics include an overview of food and agribusiness management; understanding financial statements; financial analysis and planning; financing the agribusiness; capital investment analysis; strategic marketing; the marketing mix; operations management; managing organizations; and human resources management.
Introduction to Food and Agribusiness Management is organized along the lines of the major functional areas of business management. Chapter 1 provides an introduction to the subject of managing food and agribusiness firms. Chapter 2 discusses the forms of business ownership. This is followed by four chapters addressing the financial aspects of managing a business. Chapter 3 covers financial statements, Chapter 4 covers financial analysis and budgeting, Chapter 5 discusses sources of financing, and Chapter 6 addresses capital budgeting and investment analysis.
The business management tools, included in the book are used by successful business managers. Their value lies in the application of the techniques we cover to problems faced by real-world businesses. For this reason, authors clearly explain the purpose of each tool and illustrate its use through examples. Students are given the opportunity to reinforce their learning of the most important concepts through the case studies.
By reading this book, you can make an understanding of the rapidly changing, increasingly industrialized and global area of agribusiness management. The depth and diversity of experiences of authors bring to this subject are combined with case studies, applications and solid principles of finance, marketing, operations, organizational management and human resources to prepare tomorrow’s managers for the distinct challenges they will face in the food and agribusiness system.
Introduction to Food and Agribusiness Management
Greg A. Baker, Orlen Grunewald and William D. Gorman
Prentice Hall; 1 edition
364 pages
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