Going Global: The Textile and Apparel Industry 2nd Edition, by Grace I. Kunz and Myrna B. Garner examines the global sourcing of textiles and attire in the context of company duty for the sustainability of supply chains. Tackling complex political, economic and labor issues, the text explores how, what, when, where and under what circumstances merchandise is developed, produced, acquired and consumed on a world basis.
Because the merchandising, design, production, and distribution of textiles and attire turn into increasingly world, it’s crucial to recognize the function of political, social, and economic perspective in the international marketplace. Authors explore the method of globalization, considering least developed, newly creating, developing, and developed countries.
They deal with the financial and business, political and government, and social and labor views related to globalization of the textile and apparel complex. This text examines the complexity of textile and apparel supply chains and the benefits and costs global sourcing has brought to the textile and attire industry.
This text exposes reader to the language and primary concepts of global textile as attire trade with out overwhelming them with data which will turn into readily outdated. College students are taught to assess the advertising and marketing and sourcing of textiles and apparel in 4 major international trading regions and look at the most recent tendencies which are impacting manufacturing, retailing, and consumption throughout the world.
There’s new chapter on international sourcing with updated and expanded information on consumption, counterfeiting, and cultures of the nations studied. This text describes international lexicon, defining phrases the scholar needs to know, learning actions throughout, new case studies on apparel retailing in China and Japan, emerging “green intelligence,” and more.
Going Global: The Textile and Apparel Industry [Paperback]
Grace I. Kunz and Myrna B. Garner
Fairchild Pubns; Second edition (January 18, 2011)